Kid Cudi's new video for "Pursuit of Happiness"

Drake cameo, slow-mo Solo Dolo, sweeping synths, ta-da

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Kid Cudi

This player (videos.onsmash.com) didn’t survive.

If you were to apply literal meaning from lyrics to video, Kid Cudi's happiness looks like a big party, where he gets his own personal champagne bottle, a DJ spinning his record and tons of dressed up people around him. Wait, I thought that was Kanye's dream? Forge your own opinion by watching this (trivia fact: Josh Hartnett produced) video for "Pursuit of Happiness" and while we're at it, can somebody please tell me why he chose this song, instead of "Cudi Zone" or "Alive" as second single. Is it so he could name check RATATAT in public? Don't get it. I like that album, but this definitely isn't one of its highlights. Rant over.

Words by Colin McLaughlin

Published on melophobe December 8, 2009.

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