The reason that this video for Mia Doi Todd’s “Open Your Heart” is in front of you is not because it’s a thrilling song. It’s an alright song with alright execution. No, it is because Michel Gondry directed it and with music videos, that means must watch. Here, he uses the extras as the creative seasoning. It’s an easy trick, but it’s enjoyable and you’ll see what I mean when you push play.
Michel Gondry directs Mia Doi Todd's "Open Your Heart"
Words by Colin McLaughlin
Published on melophobe February 2, 2010.